Introducing: CONCEPTS

by admin on May 1, 2012

Ben Moore Concepts Interior FlatBenjamin Moore recently introduced a new line of low-cost interior paints called “Concepts.”  Available in Flat, Eggshell and Semi-gloss finishes, the new line combines the superior performance of Moore’s Gennex colorant system with low cost.  So, even if you’re not ready to spend $60-plus dollars per gallon on top-of-the-line paints like Aura, you can still get a quality Benjamin Moore paint job.  Don’t run off to your local big-box store looking to save a few dollars on paint.  Concepts blows away any comparably priced can of paint, hands down.  Starting at $24.99/gallon.


  • Easy application
  • Easy cleanup
  • Very good hide and leveling
  • Low odor
  • Low VOCs
  • Self-priming on previously painted surfaces

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